4. Sensory design approach and process

Sensory design is an approach that aims to enrich the design in order to make the perceived object more representative. This enrichment is achieved in three main ways:

• by knowledge from other scientific fields, translated into the various sensory design frames of reference related to the various stages of a design project;

• through knowledge generated by experiments imagined by sensory design, to respond to a problem situated as a cognitive lock to be lifted to achieve a more concrete objective;

• by hypotheses deduced from various actions specific to the creative professions and the descriptive sciences of perception phenomena (e.g. ethnomethodology, design ethnology, applied anthropology, sociology, psycholinguistics, human ethology). These hypotheses require validation by...