5. Conclusion

In France, the potential of the dental sector remains immense. A rare and dynamic hygiene segment, many brands are focusing on innovation and/or marketing.

For optimal toothpaste development, regulatory strategy is just as important as marketing strategy, R&D and quality, and must be defined at the outset of product design, then followed or evolved during the various development phases. This regulatory strategy must enable every company to assess regulatory risks and take into account the scientific, medical and societal context of its products, concepts and developments. It enables the best regulatory status to be chosen in consideration of the desired claims, product characteristics and constraints (composition, distribution channel, country of marketing, etc.).

The aim is to find the best balance between consumer deception and public...