3. What are the challenges of CSR? How do you decide whether to launch a formal CSR program?

What are the advantages for a company of integrating corporate social responsibility into its strategy and actions, and communicating this through its oral and written communications?

In its introduction, the ISO 26000 standard lists the benefits that can be derived from a CSR approach.

Implementing corporate social responsibility improves :

• Its competitive advantages and reputation.

• Its ability to attract and retain employees, shareholders, customers, suppliers...

• Maintaining employee motivation, commitment and productivity...

• The vision of investors, donors and the financial community in general.

• Relations with other companies, public authorities, the media......