Identify the different types of information coding

When coding information, it is necessary to focus first on the content of the message. To achieve this, we need to :

• define the objective ;

• make a plan, a synthesis and a development ;

• choose your arguments ;

• adapt vocabulary ;

• cite facts.

Next, it's the form that needs attention, in particular :

• get to the point;

• choose positive formulations ;

• limit redundancy ;

• be punchy, using the well-known advertising acronym "AIDA" (attract Attention, arouse Interest, provoke Desire, incite Action).

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