8. Mistakes to avoid
8.1 Don't neglect the strategic innovation plan
A classic mistake is to underestimate the importance of the impact of the strategic innovation plan, which must be the "itching powder" of top management.
As with the (annual) innovation plan, don't put up any barriers to the implementation of MT-LT strategic innovation plan projects. Rely on marketing perspectives that can be achieved if the company has the means to do so.
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Mistakes to avoid
Abbreviations and acronyms
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"Future Web: creating and representing innovation roadmapsThis tool enables the working group in charge of drawing up the strategic innovation plan to identify interesting roadmaps for each...
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