Article | REF: AG294 V1

Augmented reality applied to the innovation process - Technologies and impacts in the company

Author: Grégory MAUBON

Publication date: January 10, 2022

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2. Using augmented reality in the innovation process

2.1 What benefits for what innovations?

As we pointed out in our introduction, the term "innovation" covers a wide range of notions, sometimes with contradictory definitions. In what follows, we will classically consider innovation as a process of improvement rather than discovery, with a strong focus on the concrete implementation of its results.

Whether technological, procedural, environmental or social, innovation aims to give a competitive edge to the company driving it forward. In an increasingly complex and uncertain environment, innovation is no longer an isolated practice, entrusted only to a particular team or department. It has become continuous

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Using augmented reality in the innovation process