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Lean Startup aims to maximize the benefits of human creativity by making optimal use of available resources. Its purpose is to provide customers with a product perfectly suited to their needs. However, Lean Startup is not a general approach, but a well-defined concept. To apply its principles, we use the Running Lean methodology developed by Ash Maurya, based on the Customer Development of Steve Blank. After a presentation of Lean Startup, the Customer Development and Running Lean methodologies are detailed. The article concludes with two examples of applications.
There are many methods and a plethora of tools available to support eco-design processes and, more generally, sustainable design and eco-innovation. How can you navigate this landscape and choose the solutions best suited to your needs? This fact sheet aims to guide you through all the practical fact sheets in the "Sustainable design and eco-innovation" chapter of this book. It will enable you to: identify an approach tailored to your specific issue; choose the most appropriate method and/or tool to meet your needs; Finally, you will be able to identify the right resources to take your approach further.
What concrete steps can you take to make your company's activities more sustainable? The principles and areas for consideration in eco-innovation or sustainable design can be the subject of strategic commitments, definitions of indicators, and annual objectives. It is up to you to implement the areas of work that you consider to be priorities, based on your objectives and your management's interest in sustainability. In this fact sheet, we offer practical tools and recommendations for implementing sustainability principles in your company, focusing on three areas: implement a genuine process of progress; the tools and methods to achieve this; monitor regulations and standards.
Sustainable design refers to the design of a product, service, or process with characteristics that are sustainable over time from an economic, social/societal, and environmental perspective. In the same vein, eco-innovation is a specific type of innovation that aims to create value for the customer and the company that is sustainable over time from these three perspectives. The objectives of this fact sheet are: to outline the challenges and key principles of sustainable design for products, services, or processes, such as the circular economy, eco-design, eco-innovation, and life cycle environmental impact accounting; to propose six areas for consideration in eco-innovation or sustainable design.
The eco-design of products and services is no longer seen as a constraint, but as an opportunity for differentiation and innovation. Many companies that are already aware of this issue are facing implementation challenges. The purpose of this fact sheet is to present the different stages of an eco-design process. The following aspects will be presented: Characterize and evaluate your product; Define your eco-design objectives; How to eco-design; How to promote such an approach.
Eco-design requires transforming existing design processes by promoting dialogue and partnership, without which this approach cannot be sustained over the long term. How can an eco-design approach be integrated and implemented in a company? The following aspects will be addressed: establish a common knowledge base; rely on existing processes and systems; identify stakeholders and their expectations; When, how, why, and for whom should environmental information be incorporated into processes?
The eco-design of products and services is no longer seen as a constraint, but as an opportunity for differentiation and innovation. Many companies that are already aware of this issue are facing implementation challenges. The purpose of this fact sheet is to provide tools and methods for assessment and recommendations commonly used in eco-design, with an emphasis on the following aspects: implementation of these tools; type of information generated and its future use; type and level of expertise required for their implementation; issues addressed by these tools.
You want to implement a robust redesign approach based on the environment and sustainability. Life cycle assessment (LCA) can help you embed this approach in your organization. Now widely deployed in companies, it brings you : a standardized scientific basis (ISO 14040 and ISO 14044); better knowledge of your products/services; a precise identification of the potential environmental impacts generated during the life cycle of your products/services; a solid foundation for the generation of eco-innovations. More generally, LCA fits perfectly into an integrated approach to continuous improvement based on the environment.
You want to embark on an eco-innovation initiative by quickly and easily generating numerous concepts with high potential for environmental improvement. Many eco-innovation tools exist today to support such an approach. Some are intended for experts in eco-design or require the implementation of a fairly complex process. In this fact sheet, you will find out how to overcome these problems using Brezet's eco-design strategy wheel, a tool that offers many benefits: great ease of use; speed of implementation; consideration of the entire life cycle; not necessarily based on a detailed environmental assessment (such as an LCA); stimulating cross-functional collaboration within the company; resource-efficient (people, time, means).
To remain competitive, companies urgently need to eco-innovate, that is to develop and successfully launch on the market products and services with a high environmental potential. This article presents new knowledge on eco-innovation processes to support companies. It specifically presents an original toolbox of 7 didactic Eco-ideation Stimulation Meso-mechanisms (ESMs) to enable a wide, efficient exploration of the systemic dimensions related to sustainable development, which today are still underused despite their great promise. The ESMs 'Innovating through sustainable consumption’ and Innovation through circularity' are applied to the case of a free service electrical bikes.
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