4. Amend
Amending means modifying to make improvements. This is exactly what you need to do at this stage. It's a good idea to rely on your suppliers for this step (see Innovating with your suppliers: how can you mobilize them to share more value?
You'll be looking to introduce minor modifications, bringing in new standard and tried-and-tested functions.
We mustn't lose sight of the speed at which these developments are introduced to the market.
To be productive and fruitful, this phase needs to be concentrated in a short...
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Amend
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