2. Strategy development and implementation
2.1 Observing the environment to prepare for action
2.1.1 Collect and process environmental data
Observing a company's markets is the sine qua non of any strategic thinking process. This means knowing not only your customers and competitors, but also your suppliers and partners.
More broadly, the company must be open to its environment in all its complexity (technical, legal, normative, social, cultural, ecological, etc.).
The main difficulty lies in perceiving...
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Strategy development and implementation
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