Frequently asked questions

How do I know if my narrative structure is effective?

Test it orally! If your listener understands the problem, the solution and what's in it for them, without interrupting you or getting bored, that's a good sign. If not, simplify or reorganize your blocks.

Can I mix different structures?

Yes, as long as you keep it clear. For example, you could start with an emotional hook (Hero's Journey), then follow up with a logical Problem – Solution – Result. What counts is fluidity.

Do I always end with a call to action?

Yes. Whether it's an appointment, a test, a proofreading, a connection... A good pitch ends with a clear, concrete and accessible action.