3. Crowdsourcing: innovation and economics

3.1 Crowdsourcing for R

Various experiments have shown that crowdsourcing can be applied to all stages of R, from the gathering of ideas, through realization, to user testing.

As we saw earlier, platforms such as IdeaStorm make it possible to collect, enrich and select ideas directly from Internet users, often the customers of the companies that solicit them. This form of crowdsourcing thus facilitates the initial R process by expressing customer requests and ideas.

• Another form of crowdsourcing can then be applied to design new solutions to meet customer needs. In the mid-2000s, Procter & Gamble experienced a slight decline in growth. The company decided to radically change its culture, which until then had...