1. Towards a systemic set of mesomechanisms for stimulating eco-ideation

The eco-innovation approach is an ambitious one that proposes considering the environment as a new value for business development. The environment is no longer solely associated with product development itself, but with the development of a new offering and/or the implementation of a new business model for the company. This approach focuses on added value for stakeholders and aims to bring about a more radical improvement in the offering, which may be a product, a service, a new business model, or a combination of the three.

As early as 1996, Fussler and James defined eco-innovation as the process of developing new products, processes, or services that deliver value to both the customer and the company, while significantly reducing environmental impact