8. Mistakes to avoid
8.1 Don't drown your audience in numbers
An avalanche of figures without explanation can undermine the credibility of your message.
Prefer 3 to 5 clear KPIs, set in context, rather than a 20-line table with no commentary.
8.2 Don't confuse proof with promises
Customer feedback, testing, proven use = proof.
A projection, a scenario, an intention = a promise.
The pitch benefits from distinguishing the two.
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Mistakes to avoid
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