1. Creativity

Creativity, like many themes that run through the business world, carries both meaning and counter-meaning. It is necessary, indeed a "duty", for engineers to question the practices they use in their professional activities.

So let's start by asking ourselves why we should be creative, or why we should implement creative approaches.

A quick search of the Internet for answers to this question yields many cheerful, general formulations, akin to a profession of faith.

• Does...