2. Customer discovery

2.1 Main principles

In the customer discovery stage, everything hinges on the initial vision of the product or service. It's on the basis of this vision that we'll check whether there are customers and a market. It's by no means a question of using focus groups to come up with a list of functionalities or features for a potential product or service [AG 2 302] .

It's the initial vision that guides the customer discovery process. As Steve Jobs used to say, it's not...