10. Commercial use of sustainability
Sustainable development isn't about good feelings, it's a new version of business. It's the new version of the economy. Companies go to great lengths to innovate, to challenge themselves and to create new added value, and it's only natural that they should reap the economic rewards. The difference lies in the fact that this added value is good for the economy, the environment, mankind and civil society.
10.1 Taking stock
There are many names for it: sustainable report, CSR report, social or societal report, whatever you want to call it. What's important is not so much proving what you're doing by measuring it, as sharing your successes and failures. Because today, it's all about experimenting and sharing solutions. These companies are pioneers who are blazing...
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Commercial use of sustainability
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