2. The emergence of new players in social demand

At least as far as industrialized countries are concerned, it is fair to say that current social expectations of agriculture are the result of a combination of several currents driven by a variety of motivations. Most of these are external to the farming community, such as ecologists and environmentalists, health professionals, international solidarity organizations, water authorities, local authorities, neo-liberal economists, consumers and local residents, but they can also be internal, such as trade unions asserting a peasant identity.