3. Conclusion

In order to put CSR in the agri-food sector into perspective, the success of any given CSR strategy must inevitably involve the simultaneous consideration of two elements:

• Firstly, an assessment of the diverse behaviors of so-called "responsible" consumers, who either approve or approve of the CSR choices made by agri-food companies;

• then, an assessment of the specific characteristics of agri-food companies, distinguishing between multinational groups and SMEs, which are in the majority in France and even in Europe, as well as the situation of entrepreneurs faced with the implementation of CSR.

• What does it mean to be a responsible consumer in 2020?

  The concept of "responsible consumption" covers a wide range of practices...