4. Confectionery consumption issues

The confectionery market is huge, especially in industrialized countries, where manufacturers are constantly seeking to innovate. We have to support an extremely dynamic market, and surprise consumers every time, especially children and teenagers.

77% of food products, even savoury products, contain sugar in their formulation (e.g. pickles, ready meals, sauces, sandwich loaves, etc.). All means are good for food marketing, in terms of solicitation, which reaches its climax by regularly placing a pallet in the middle of the aisles, at the head of gondolas and culminating with displays for the Halloween period, right at the entrance to the store in order to improve margins. For example, gelatin gum is sold at €5.33 per kilogram, while the Halloween version (with orange and black colors) is sold at €7.69 per kilogram, an increase of 49%. A survey reveals that in more...