3. Communication: the key to change

More than anywhere else, communication is an essential tool for supporting changes in cemetery practices.

The application of ecological management requires excellent communication not only with elected representatives, agents and funeral professionals, but also with residents and families. In order to be understood and desired by these users, the cessation of pesticide use requires a better perception and acceptance of spontaneous flora.

Communication must make use of all the tools and media available to the local authority. Depending on the target audience, the following actions can be implemented:

• elected representatives: a day of information and presentation of practices, focusing on the health of employees, the cost, the improvement of the environment for users... ;

• ...