3. Design fiction as a tool for innovation

Nicolas MINVIELLE: Professor at Audencia Business School - Member of the Making Tomorrow collective

Olivier WATHELET: Founder Users Matter - Member of the Making Tomorrow collective

Design fiction is a speculative method oriented towards debate and design. It is related to the strategic scenarios used in foresight, in that it aims to tangibilize future alternatives. According to the first definition given in 2009 by American designer Jordan Bleecker, following an initial draft by science fiction author Bruce Sterling, design fiction is "the deliberate use of diegetic prototypes to lift disbelief about change, bringing science fact and science fiction together in design practice."