What is your playing field? What is the scope of your business? What do you need to know to carry out a diagnosis?
Identify endogenous factors in the innovation process

1. This step can be addressed by the questions :

• What is the scope of your business?

The answer to this question follows naturally from the previous step (DFHN)

• What are the products and/or services offered in this field, and what are their characteristics?

• Conversely, in this area, what do you exclude today, and why?

The methods to be implemented will be illustrated by the example of "writing instruments", described in the Innovation strategy sheet: HLFD (high-level functional definition)