What external factors need to be taken into account in order to deduce the opportunities and threats that could have a direct impact on your future products and/or services?
Identify exogenous factors in the innovation process

This stage can be approached by asking questions about the company's environment, in particular the customer(s).

• What products and/or services are offered in this field, and what are their characteristics?

• Conversely, in this area, what do you exclude today, and why?

The methods to be implemented will be illustrated by the example of "writing instruments", described by the Innovation Strategy: the DFHN [FIC 1282]...