4. Defining and prioritizing needs
This is a key phase in terms of the notion of "value".
Don't confuse need and function: a function is a way in which the product satisfies a need.
4.1 Determine needs (or expectations)
Identify the people who interact with the product:
sellers, distributor ;
buyers, decision-makers ;
installer, setter ;
users ;
maintenance manager ;
etc.
Identify, characterize and, whenever possible, quantify what these people will perceive and "judge" the product on:
functions, performance ;
appearance, comfort ;
ergonomics, safety ;
service...
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Defining and prioritizing needs
Perform a functional analysis of the product
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