Glossary
Generate and test conceptual innovation scenarios

Metaphor

Helps make sense of something that is difficult to verbalize, by enabling :

• express complex ideas that are difficult to communicate in simple words ;

• help question assumptions and beliefs ;

• think differently about realities;

• explore possibilities that might scare us in real life.

Storytelling

Telling a story to describe constructions and share them better.

Innovation scenario

An innovation solution told in the narrative mode of storytelling.