Mobilizing and identifying stakeholders
Managers' specific responsibilities in crisis communication

The mobilization process, combined with the identification of stakeholders, enables us to better anticipate and address the consequences of a crisis.

There is always a first reflex phase to mobilize in the face of a crisis by recognizing its existence!

Next, we need to track down all the reasons for immediate disqualification (red card), such as unsuitable emergency action, technical inadequacy, organizational disorder or poor communication. Rushing is a dangerous impasse, but one that is natural under the pressure of urgency.

The most important role of a leader is to shoulder the burden of ambiguity that presides over difficult choices. Once this has been done, his subordinates have criteria to guide them, and can get on with their tasks (the last true diplomat of our time, Henry Kissinger).