8. Our advice
8.1 Identify all the stakeholders in your ecosystem
It's crucial to recognize the different stakeholders, whether employees, customers, the media or the general public. By understanding the specific expectations and concerns of each group, it is possible to formulate key messages tailored to each.
8.2 Select the appropriate communication channels
It's important to choose the right communication channels to spread messages during a crisis. Traditional media, social networks, corporate websites...
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Our advice
Mistakes to avoid
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Crisis communication strategy is an important part of a marketer's job. However, once you know how to proceed, solving a crisis becomes... surmountable. Discover ten simple steps for developing solid crisis communications.
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