Conclusion: the future of Design Thinking
Design Thinking - A method to serve innovation

According to Bruce Nussbaum , a specialist in collective intelligence and codesign, Design Thinking is a "failed experiment". According to Nussbaum, Design Thinking has been institutionalized in companies as a stable, linear process of automatic creativity for incrementing products and services. Through this linearization, companies have stripped the method of its very essence: the right to error, disorder, conflict and emotion.

Without a real strategic commitment from decision-makers and management committees, Design Thinking becomes an innovation machine that precludes failure.

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