3. Challenges: aligning supply with customer demand

Faced with the changing practices of its customers, AGRALI has to modify its own practices in order to adapt to new external constraints. Our customers are working to reduce their stock levels to the point of developing an organization based on cross-docking.

This new supply environment, and the quest for financial performance driven by general management, involves not only reducing stock levels – and therefore WCR (working capital requirement) and the fixed costs associated with stock –, but also increasing customer satisfaction (or at least maintaining the company's position in the face of competition), the source of the company's long-term future. For AGRALI, this means aligning its offer with customer demand, and synchronizing its processes with those of its customers.

As part of the improvement of its processes, particularly in logistics,...