5. Design's relationship with design partners
Given the context in which this activity is carried out, the practice of industrial design relies on rigorous analysis of the problem posed (solving) and the ability to dialogue with industrial design partners.
As early as possible, preliminary meetings should involve all players (marketing, ergonomics, engineering, value analysis, quality management, methods, production, purchasing, sales, industrial property and other specialists, depending on the subject).
5.1 Marketing relations
A deliberate identity strategy contributes to the structuring of a "brand territory". This is a prerequisite for securing and developing market share. This requires active collaboration with marketing players. Strategic thinking upstream leads to coherent...
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Design's relationship with design partners
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Bibliography
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• APCI – Agency for the promotion of industrial creation http://www.apci.asso.fr
• AFD – Alliance française des designers http://www.alliance-francaise-des-designers.org/
• ICSID – International Council of Societies...
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