Other aspects of sensory design activities

As with any new activity, collaboration between sensory designers and other experts is essentially based on a relationship of mutual trust, achieved if legitimacy and credibility coexist. Very often, customer/supplier relationships give rise to vocabulary problems. The customer would like to obtain specific effects, while ignoring (voluntarily or not) the causes that produce them, but the supplier is naturally inclined towards the causes of these effects (without clearly identifying the latter). When it's difficult to verbalize and explain the ins and outs, it's essential to create a common intermediate language.

With sensory design techniques, it's possible to build this language on perceptual reference frames, using sensory and perceptual referentials that come close to the intermediate (re)presentations needed for any multi-trade collaborative work.