4. Issues of power, governance and decision-making
4.1 Asymmetrical domination in outsourcing networks
In outsourcing strategies, the whole issue of control is linked to the valuation of the shared intangible assets associated with the network's brand image and efficiency, and to its durability. The network head company is in a position of domination to impose the rules of the game on the other members.
In a hotel franchise network, a member may behave opportunistically and cheat on quality standards (for example, by limiting cleaning costs). If a customer notices this, he or she will leave with an unfavorable image for the entire network, which will be detrimental to all members.
The contract provides for the possibility of non-renewal...
The Ultimate Scientific and Technical Reference
This article is included in
Industrial management
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Issues of power, governance and decision-making
Specific features of management control
Bibliography
Websites
• Study the cultural aspects linked to the success or failure of alliances, especially when the partners are from very different countries. See, for example, C. Barmeyer and U. Mayrhofer: "Management interculturel et processus d'intégration: une analyse de l'alliance Renault Nissan", revue Management et avenir 2009/2 http://www.cairn.info
...
The Ultimate Scientific and Technical Reference
