Executive summary
Business plan - Case study

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AG1032 V2 Article

Executive summary


Business plan - Case study

Authors : Guillaume CHANSON, Véronique ROUGÈS

Publication date: April 10, 2016 | Lire en français

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1. Executive summary

The executive summary is the first, and perhaps the last, thing a potential investor will read when the business plan is submitted. It should give him an initial idea of the entrepreneurial project, and convince him to spend some time reading the rest of the business plan. It also gives them a general idea of the project before reading certain parts directly. This executive summary presents the main elements of the project in a clear and concise manner (generally around half a page).

Box 1 – Lifekeeper case study and executive summary

Faced with a growing sense of insecurity in certain areas, many people fear that when they are in danger, they won't be able to warn a third party. Lifekeeper is the solution to this problem, developed in collaboration with potential customers. With just one click on their connected wristband,...

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