1. Lead management

Expanding your business abroad means prospecting. Finding customers is the key to new sales. And new customers have to pay, because failure to do so is costly. For example, with a net margin of 5%, a company needs to generate 20 times the lost sales to cover the unpaid invoice.

The search for new prospects is therefore an important activity, the cost of which needs to be optimized. Then, in the event of an order, you need to reduce the risk of non-payment.