4. Conclusion

Although certain marketing concepts were first identified in Europe in the 17th century , most authors place the emergence of this function at the beginning of the 20th century, in American firms such as Coca Cola, Ford, General Motors, Sears... .

To put it simply,...

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Bibliography

(1) - KOTLER (P.), KAPLAN (K.L.), DUBOIS (B.), MANCEAU (D.) - Marketing Management. - Pearson Education, 12e Éd., 880 p. (2006).
(2) - DUBOIS (P.-L.), JOLIBERT (A.) - Le Marketing. Fondements et Pratique. - Économica, 714 p. (2005)....

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