1. Foundations
In what context is the marketing management function evolving? What does it do? What is it all about? To what mindset does it refer? How can it be organized?
These are the fundamental questions that this section seeks to answer, by presenting in turn the context of marketing management, its usefulness, its main definitions, its specific approach, and its organizational possibilities.
1.1 Context
In the current context of globalization of business activities (and even globalization of the companies themselves!), faced with the saturation of many markets and the corresponding acceleration in the transmission of goods and information, the company's ability to deliver special value to its customers is becoming increasingly problematic....
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Foundations
Marketing management methodology
Bibliography
Software tools
CISIA June 2000 Le Bayésien (version for Windows Vista), [Software] CISIA 1 avenue Herbillon, 94160 Saint-Mandé, France.
Websites
AMIRE Gilles Un Nouveau Guide Internet http://www.imaginet.fr/ime/toc.htm (page consulted on June 23, 1999)
Events
Show: Batimat Reed Expositions International construction show, held every two years in Paris (odd-numbered years). http://www.batimat.com
Standards and norms
- ISO Acoustique : méthode de calcul du niveau d'isotonie - ISO 532 1975 ISO - 1975
- AFNOR Tuiles en terre cuite pour posé en discontinu. Détermination des caractéristiques physiques. Partie 1 : essai d'imperméabilité - NF EN 539-1 AFNOR - 1994
Regulations
Law no. 83-634 of July 13, 1983 on rights and obligations... (consolidated version of March 3, 2002).
Décret n° 2000-44 du 13 janvier 2000 portant... (version consolidée au 5 octobre 2007) JO n° 11 du 14 janvier 2000, page 369, NOR : FPPA9910013D.
Patents
Process for the electrolytic oxidation of cerium and electrolysis unit for its implementation CA2582058
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Organisme professionnel de prévention du bâtiment et...
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