6. A future not to be neglected

Increasingly rapid social, societal, scientific and technical developments suggest that, when it comes to choosing or optimizing packaging in the future, we'll have to take into account constraints that we haven't even thought of yet, or that we can't even imagine today. But also that we will benefit from discoveries, technologies and materials that are currently only being tested, researched or even dreamed of.

• Main consumer expectations (see article [AG 6 260] ):

  • individuality, singularity, the search for...