3. Project manager

Whether launching a new packaging or modifying an existing one, the role of the project manager will be decisive. He or she is responsible for formalizing needs, constraints and limits, drawing up summary documents, and ensuring that the study is carried out properly.

• The role, in the company, of this "packaging man" who, incidentally, will often be a "packaging woman", will be to :

  • gather all the information likely to influence the final choice from each link in the chain described above, upstream, downstream and within the company and its competitors;

  • draw up a hierarchical list of objectives and constraints, advantages and disadvantages, strengths and weaknesses;

  • analyze project costs, investments, deadlines, feasibility...