1. Packaging types
1.1 One goal: to stand out from the crowd
A manufacturer may be content to produce what is known as a "me too product", copying, with a slight difference, the packaging used by the leaders in its sector. Or they can design packaging that is specific and perfectly adapted to the objectives they wish to achieve, even if this means sometimes breaking with or "disrupting" those of their profession.
This article will help you achieve your goal, knowing that packaging is protean and paradoxical. Therefore, his choice will have to take into account a duality, a schizophrenia of use concerning the following 6 points.
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Number of units
Companies in industrialized...
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Packaging types
Objectives of the players in the packaging chain
Bibliography
Events
• Packaging http://www.emballageweb.com
• CNAM http://www.emballages.arts-et-metiers.net
• Europack-Euromanut CFIA http://www.europack-euromanut-cfia.com
...Directories
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Organizations – Federations – Associations
• ADELPHE http://www.adelphe.fr
• ADEME http://www.ademe.fr
• CLIFE http://www.clife.fr
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Statistical and economic data
These data, presented at the Salon de l'Emballage at the end of 2012, have been validated by the interprofession.
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Global packaging production
According to the latest study by Pira International, global packaging production was estimated at $670 billion in 2010, or around 520 billion euros.
By way of comparison,...
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