1. Packaging types
1.1 One goal: to stand out from the crowd
A manufacturer may be content to produce what is known as a "me too product", copying, with a slight difference, the packaging used by the leaders in its sector. Or they can design packaging that is specific and perfectly adapted to the objectives they wish to achieve, even if this means sometimes breaking with or "disrupting" those of their profession.
This article will help you achieve your goal, knowing that packaging is protean and paradoxical. Therefore, his choice will have to take into account a duality, a schizophrenia of use concerning the following 6 points.
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Number of units
Companies in industrialized...
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Packaging types
Objectives of the players in the packaging chain
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