Intermodal connections between scents and colors
Cross-modal interactions and practical applications in packaging design
Article REF: AG6265 V1
Intermodal connections between scents and colors
Cross-modal interactions and practical applications in packaging design

Authors : Muriel JACQUOT, Yelena MARIC

Publication date: July 10, 2014 | Lire en français

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4. Intermodal connections between scents and colors

Having looked at the intermodal connections that can exist between colors and the other senses (§ 2 ), then between smells and the other senses (§

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