1. National brand

1.1 Purpose of the Brand

The value of the Brand lies in the principles that govern it:

• technical inspection of the product by an independent laboratory;

• regular visits to production plants, in particular to check that a quality control system is properly organized;

• following these tests and visits, decisions are taken by an independent body, the Comité particulier de la Marque, acting within the framework of a legal statute.

In addition to simplifying customer-supplier relations and benefiting buyers, the Brand is also a stimulus for manufacturers, encouraging them to improve their products. All in all, it's a factor in savings and...