3. Conclusion

Initially, AR applications with a commercial purpose were available in stores, as they required bulky and expensive hardware. These applications were materialized by kiosks in front of which you had to show the product to access the augmented reality experience.

Today, however, the evolution of cell phones and the democratization of Internet access mean that these applications can be distributed more easily. The unprecedented experience of AR appears to be a new way of reaching consumers, raising the stakes for tomorrow's marketing. Few studies are yet available to assess the impact of such a campaign on the number of unique visitors to a website, or on the act of purchasing a product.