2. Main business sectors

2.1 Commercial

Various types of applications have been developed to offer consumers a new and spectacular experience. Here is a non-exhaustive overview.

• Games and toys

  Example

  Figure 3 shows an "augmented environment" application developed by Dassault Systèmes for Nestlé. The back of the cereal box is equipped with a black-and-white square marker. The user holds the box in his hands and shows this marker to a camera connected...