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Article | REF: TE5970 V1

Augmented Reality - Applications for general public

Author: Olivier HUGUES

Publication date: February 10, 2014 | Lire en français

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    2. Main business sectors

    In this chapter, we present a number of AR applications, classified according to their sector of activity.

    2.1 Commercial

    Various types of applications have been developed to offer consumers a new and spectacular experience. Here is a non-exhaustive overview.

    • Games and toys

      Example

      Figure 3 shows an "augmented environment" application developed by Dassault Systèmes for Nestlé. The back of the cereal box is equipped with a black-and-white square marker. The user holds the box in his hands and shows this marker to a camera connected...

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