4. Conclusions
A Digital Media Asset Management system, more than a product or a set of software modules, is a coherent approach to the management of digital media and their exploitation. While it offers many advantages that make it indispensable, it requires a great deal of time and specialized teams to design, set up and implement.
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The benefits of DMAM
• Greater responsiveness: thanks to optimized management, time is saved in tracking down existing assets.
• Benefits for the various departments :
save unrealized projects for future reference or production;
monitor production in real time;
instant marketing access to products and product information;
for the...
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