4. Conclusions

A Digital Media Asset Management system, more than a product or a set of software modules, is a coherent approach to the management of digital media and their exploitation. While it offers many advantages that make it indispensable, it requires a great deal of time and specialized teams to design, set up and implement.

• The benefits of DMAM

  • Greater responsiveness: thanks to optimized management, time is saved in tracking down existing assets.

  • Benefits for the various departments :

  • save unrealized projects for future reference or production;

  • monitor production in real time;

  • instant marketing access to products and product information;

  • for the...