Article | REF: TE5891 V1

Digital Media Asset Management: downstream functions and workflow

Author: Jean-Noël GOUYET

Publication date: August 10, 2006 | Lire en français

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    2. Selling and e-Commerce

    Function description

    This is the ultimate function of Digital Media Asset Management (figure 1 ). The asset is the asset from which value can be extracted. It involves :

    • present digital media and facilitate their selection;

    • offer secure payment methods;

    • make acquired media products available.

    For the first stage, each digital media product will have to be "materialized". E-commerce began with easily identifiable and familiar goods such as books and records. Each product is described in minute detail (number of pages, size of book, length...

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