Article | REF: J2243 V1

Sensory evaluation and formulation

Author: Anne-Marie PENSé-LHéRITIER

Publication date: December 10, 2014, Review date: August 30, 2018 | Lire en français

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    3. Formulation sensory design

    The sensory approach to product design enables us to integrate the unconscious wishes and expectations of consumers. This approach addresses the desired effects responsible for perceptible, measured differentiation, and then integrates them into the specifications. Subsequently, the formulation team can identify the raw materials responsible for the expected sensory effects and develop the desired product. Sensory evaluation techniques are used again at the end of the process to measure the match between expected and achieved performance (figure 9 ).

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