2. Make the most of observation
2.1 Obtain factual data during experimentation
In situ experimentation is important because it will reveal the gap between what the customer says he does and what he actually does. This data, along with more subjective observations, is an integral part of your design process.
Some suggestions for data to be acquired during experimentation :
Track function usage rates: draw up an exhaustive list of the functions provided by the product you wish to monitor. On this list, you'll track frequency of use and duration, for example. Follow the evolution of these indicators over time. During the test, you can also observe the use of an equivalent product from another brand (hidden) or range and compare. This approach...
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Make the most of observation
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Bibliography
Also in our database
Bibliography
C. Kim and R. Mauborgne, Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant , 2005
C. Kim and R. Mauborgne, Value Innovation: The Strategic Logic of High Growth , 1997
C. K. Prahalad, The Future of Competition: Co-creating unique value with customers , 2004
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http://www.smart-systems-integration.org EPoSS the product driven platform
Acronym
CAUTIC: usage-assisted design for technology, innovation and change
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