4. Disseminating a Paper.li to a target audience

Although Paper.li is a free application, it now also comes with a paid Pro version ($9 per month), which offers the possibility of adding a visual identity, customizing or deleting the newspaper's advertising space, and managing notifications, i.e. promoting your Paper.li more effectively.

With this option, your Paper.li can become part of a genuine marketing approach. Not only will it be associated with your organization's visual identity, but an e-mail will also be sent automatically to your subscribers to notify them that today's paper has been published.

In its basic version, Paper.li already offers the option of automatically sending a tweet to your subscribers each time the journal is updated. To do this, simply go to your Paper.li settings and click on the "promotion" tab. You can then activate the automatic tweet function....