1. Defining the customer and his values
ToolIt's advisable here to define several target customer segments and, for each of them, the expected values. Values are qualitative descriptors that reflect expectations and aspirations.
For example, if we try to express the expectations and aspirations...
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Defining the customer and his values
Functional analysis of service offering
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This method is based on analysis approaches, from the global representation of a service seen in the What's the point of evolving a product into a service?
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